Registration deadline : 09 September 2024
The 3 “E” of IPMCC Excellence
I. ENRICHING
- Corporate communication - 4 ECTS
- Communication planning & measurement - 2 ECTS
- Brand management & Consumer-brand relationships - 4 ECTS
- Marketing - 3 ETCS
- Qualitative market research - 2 ECTS
- Communication skills - 3 ECTS
- Professional life and negotiation – 2 ETCS
- Advanced English for relationship management* - 3 ECTS
- Italian language and culture* - 3 ECTS
- Far East culture and language* - 3 ECTS
* Language courses are alternative options
II. EMPOWERING
- Accounting - 2 ECTS
- Strategic planning and consumer insight - 2 ECTS
- Media Planning and budgeting - 2 ECTS
- Creativity lab - 4 ECTS
- Public relations - 5 ECTS
- Social media management - 4 ECTS
- Retail experience 2 - ECTS
- Consumer behavior 3 – ECTS
- Quantitative market research - 2 ECTS
- Workshop on Influencer and creator relations - 2 ECTS
- Workshop on self-branding and professional ongoing empowerment - 1 ECTS
III. ENHANCING
- Business-to-Business relationships - 3 ECTS
- Internal communication - 2 ECTS
- Event management and Unconventional activations - 3 ECTS
- Crisis communication & Issue management - 2 ECTS
- Netnography – 3 ETCS
- Trademark & ADV Law - 2 ECTS