Distinctive characteristics
- Innovative approach due to the multidisciplinary path: the Faculty of Economics and the Faculty of Psychology do synergies to provide students with a set of skills aligned to the increasingly complex needs of companies and organizations that operate internationally;
- International perspective of the learning program that is entirely taught in English and sees students coming from different international contexts;
- Learning paths that provide a strong integration between professors, managers and professionals making use of established teaching methods and the most innovative methodologies that leverage to group projects, field experiences and learning laboratories;
- Development of a personal and professional network, in parallel with the opportunity to live an experience of cultural and personal growth in a campus and in a city full of opportunities and stimuli.
| 10 CFU | |
|---|---|
Fundamentals of international business |
5 |
Fundamentals of social sciences and psychology for marketing |
5 |
CORE COURSES |
44 CFU |
Strategic marketing |
4 |
Branding & communication management |
4 |
Consumer behaviour |
4 |
International marketing research |
8 |
Business marketing & key account management |
4 |
Marketing and new digital technologies |
4 |
Managing the international marketing mix |
6 |
Evaluating companies and markets for action |
4 |
Managing psychology in an intercultural context |
4 |
Excel for marketing |
2 |
Italian language (for international students) |
0 |
PROJECTS, LABORATORIES, SOFT SKILLS, INTERNSHIP |
5 CFU |
FIELD PROJECTS AND FINAL THESIS |
3 CFU |
TOTAL |
62 CFU |
Fundamentals of international business
5
Fundamentals of social sciences and psychology for marketing
5
CORE COURSES
44 CFU
Strategic marketing
4
Branding & communication management
4
Consumer behaviour
4
International marketing research
8
Business marketing & key account management
4
Marketing and new digital technologies
4
Managing the international marketing mix
6
Evaluating companies and markets for action
4
Managing psychology in an intercultural context
4
Excel for marketing
2
Italian language (for international students)
0
PROJECTS, LABORATORIES, SOFT SKILLS, INTERNSHIP
5 CFU
FIELD PROJECTS AND FINAL THESIS
3 CFU
TOTAL
62 CFU