Sport is a fascinating topic and a very large business all over the world. Researches define the global sport market around $ 400 billion, with an increasing trend. One of the main growth drivers is more channels to capture audiences: new technologies are an incredible boost in this direction.
Emerging economies are also a further area of great development for this business.There are two segments: participatory sports and spectator sports. The fitness and recreational market are the largest part of the first segment, with global players competing with the local ones in a lot of territories.
The spectator sector has attracted a lot of investment in recent years, incentivised by the returns associated with the event and infrastructure management activities. In both segments, specific management training is now required, which in many areas is still limited. Sport Business is also receiving a lot of attention by policy makers and public institutions that recognizes its economic and social value. Those who approach sport business today cannot ignore its being a territorial marketing tool and a means of development and social inclusion.
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Key facts
- July 31st, 2024, Early bird (discount of € 1.500 on the second installment of tuition fees)
- November 28th, 2024, LAST DEADLINE for candidates holding an international bachelor’s degree.
- December 9th 2024, LAST DEADLINE for candidates holding an Italian bachelor’s degree.
€ 12.000
The Master Committee reserves the right to grant scholarships during the Master program.
Duration: 1 year - Full-time
Number of participants: 30
Classes start: January 2025
Campus: Milan
Taught in: English
Requirements & Professional Paths
- Bachelor’s degree in different background will be obtained by December 2024, provided that they have terminated the exams and formalized graduation before the starting of the program (March, 2025).
- Good command of the English language
All professions related to the sports industry that includes three distinct but closely connected sectors: public, non-profit and commercial.
A large number of functional areas in which varied skills are required within:
- professional sports companies;
- amateur sports associations and clubs;
- national and territorial federations and leagues;
- other representative bodies of the sports industry;
- consulting companies operating in the sports sector;
- companies operating in the field of sports communication, digital marketing, strategic consulting.