Andrea is full professor of psychology at the Università Cattolica del Sacro Cuore. His research goal is to integrate neuroscience, immersive design, and art to create transformative digital experiences that improve people’s lives. Andrea earned a M.Sc. in Experimental Psychology from the University of Bologna and a Ph.D. in Psychobiology from the University of Milan. Over the last 20 years, Andrea has been involved in several r&d projects concerning human-computer interaction and Ux. His research has been largely funded by the European Commission. Andrea has published over 150 articles in peer-reviewed journals, including Science and Nature, and he has been invited to give keynote addresses at national and international conferences on the topics of his research.