Deutsche Bank presents DB#nextgen, an innovative project designed to connect young people between the ages of 20 and 35 to the world of banking. The students of the Marketing Communication course held by Prof. Lala Hu will be the protagonists of an international project work that embraces Italy, Spain, Belgium and Germany, and will be responsible for creating marketing strategies capable of attracting a new generation of customers. Between video clips, infographics and exclusive events, participants will have the opportunity to build a young and interactive community, exploring new ways for future generations to discover Deutsche Bank.
PROGRAM:
• Wednesday 23 October - Presentation of the project and launch of the brief
• Wednesday 13 November - Debrief at the Deutsche Bank headquarters where each working group will present its results: the Professionals of the Team will declare the winning group. Finally, there will be a moment of follow-up and networking with some of the group's managers.
FOR INFORMATION
Internship & Placement
Email: stage-mi@unicatt.it
Phone number: 02.72348500
Organized by: World of Work University Committee
