The Henkel's approach
Launch of the brief
The initiative is coordinated by Prof. Stefania Vitulli, lecturer of the course of "Economics and Management of Advertising Communication" of the Bachelor's Degree in Media Languages.
The teaching of the course, in addition to focusing on topics such as CEO branding and green communication, includes an application part that involves the development of a group project work on environmental and social sustainability issues.
Under the supervision of Henkel and the lecturer, students will work in teams to address and solve real challenges in the field of responsible and innovative communication.
At the end of the work, the outputs produced by the teams will be evaluated by the company that will decide the winning project.
The evaluation of the projects will contribute to the final grade of the exam.
The project works are expected to be delivered at the end of February 2025.
The initiative is reserved for students of the course.
FOR INFORMATION
Internship & Placement
E-mail: stage-mi@unicatt.it
Telephone number: 02.72348500
Organized by: World of Work University Committee
