Curriculum: Communication and Marketing for Manufacturing Companies - A.Y. 2024/2025
1° year
| Course |
credits |
Programme |
|
DIGITAL SKILLS AND SOFT SKILLS (INF/01)
|
6 |
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|
| Course |
DIGITAL SKILLS AND SOFT SKILLS (INF/01) |
| credits |
6 |
| Programme |
Download
|
One course to be chosen from:
(credits 8)
| Course |
credits |
Programme |
|
MARKETING MANAGEMENT AND MARKETING PLANNING (SECS-P/08)
|
8 |
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|
|
MARKETING PRINCIPLES (WITH MODULE MARKETING PLAN ) (SECS-P/08)
|
8 |
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|
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STRATEGIC MARKETING (WITH BUSINESS PLAN MODULE) (SECS-P/08)
|
8 |
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|
| Course |
MARKETING MANAGEMENT AND MARKETING PLANNING (SECS-P/08) |
| credits |
8 |
| Programme |
Download
|
| Course |
MARKETING PRINCIPLES (WITH MODULE MARKETING PLAN ) (SECS-P/08) |
| credits |
8 |
| Programme |
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|
| Course |
STRATEGIC MARKETING (WITH BUSINESS PLAN MODULE) (SECS-P/08) |
| credits |
8 |
| Programme |
Download
|
One course to be chosen from:
(credits 8)
| Course |
credits |
Programme |
|
ADVANCED BUSINESS ECONOMICS (MOD. EXCEL BALANCE SHEET APP.) (SECS-P/07)
|
8 |
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|
|
BUSINESS ECONOMICS (MODULE EXCEL BALANCE SHEET APPLICATIONS) (SECS-P/07)
|
8 |
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|
|
GENERAL MANAGEMENT AND PRINCIPLES OF ACCOUNTING (SECS-P/07)
|
8 |
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|
| Course |
ADVANCED BUSINESS ECONOMICS (MOD. EXCEL BALANCE SHEET APP.) (SECS-P/07) |
| credits |
8 |
| Programme |
Download
|
| Course |
BUSINESS ECONOMICS (MODULE EXCEL BALANCE SHEET APPLICATIONS) (SECS-P/07) |
| credits |
8 |
| Programme |
Download
|
| Course |
GENERAL MANAGEMENT AND PRINCIPLES OF ACCOUNTING (SECS-P/07) |
| credits |
8 |
| Programme |
Download
|
One course to be chosen from:
(credits 8)
| Course |
credits |
Programme |
|
COMM. THEORY AND FORMS (MOD. PITCHING AND PUBLIC SPEAKING) (L-LIN/01)
|
8 |
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|
|
DATA SCIENCE FOR COMMUNICATION WITH PITCHING PUBLIC SPEAK. (ING-INF/05)
|
8 |
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|
|
PRAGMATIC OF MEDIA COMM. (MOD. PITCHING AND PUBLIC SPEAKING) (M-FIL/05)
|
8 |
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|
| Course |
COMM. THEORY AND FORMS (MOD. PITCHING AND PUBLIC SPEAKING) (L-LIN/01) |
| credits |
8 |
| Programme |
Download
|
| Course |
DATA SCIENCE FOR COMMUNICATION WITH PITCHING PUBLIC SPEAK. (ING-INF/05) |
| credits |
8 |
| Programme |
Download
|
| Course |
PRAGMATIC OF MEDIA COMM. (MOD. PITCHING AND PUBLIC SPEAKING) (M-FIL/05) |
| credits |
8 |
| Programme |
Download
|
One course to be chosen from:
(credits 8)
| Course |
credits |
Programme |
|
AUDIOVISUAL MEDIA POLICIES NEW CHALLEN. CULTURAL INDUSTRIES (L-ART/06)
|
8 |
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|
|
FORMS GENRES CINEMA AUDIO (MOD. AUDIENCE INT. AUDIENCE DEV.) (L-ART/06)
|
8 |
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|
|
LANGUAGES SCREEN CULTURES (MOD. CROSSMEDIA STORYTELLING) (L-ART/06)
|
8 |
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|
| Course |
AUDIOVISUAL MEDIA POLICIES NEW CHALLEN. CULTURAL INDUSTRIES (L-ART/06) |
| credits |
8 |
| Programme |
Download
|
| Course |
FORMS GENRES CINEMA AUDIO (MOD. AUDIENCE INT. AUDIENCE DEV.) (L-ART/06) |
| credits |
8 |
| Programme |
Download
|
| Course |
LANGUAGES SCREEN CULTURES (MOD. CROSSMEDIA STORYTELLING) (L-ART/06) |
| credits |
8 |
| Programme |
Download
|
One course to be chosen from:
(credits 8)
| Course |
credits |
Programme |
|
DATA COMMUNICATION SOCIETY (TOOL SOCIAL RESEARCH DATA ANALY) (SPS/08)
|
8 |
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|
|
MEDIA AND SOCIAL NETWORKS (MOD. DIGITAL METHODS FOR ANAL.) (SPS/08)
|
8 |
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|
|
SOCIOLOGY AND ANTHROP. OF MEDIA (WITH TEACHING METHODOLOGY) (SPS/08)
|
8 |
Download
|
| Course |
DATA COMMUNICATION SOCIETY (TOOL SOCIAL RESEARCH DATA ANALY) (SPS/08) |
| credits |
8 |
| Programme |
Download
|
| Course |
MEDIA AND SOCIAL NETWORKS (MOD. DIGITAL METHODS FOR ANAL.) (SPS/08) |
| credits |
8 |
| Programme |
Download
|
| Course |
SOCIOLOGY AND ANTHROP. OF MEDIA (WITH TEACHING METHODOLOGY) (SPS/08) |
| credits |
8 |
| Programme |
Download
|
One course to be chosen from:
(credits 8)
| Course |
credits |
Programme |
|
CONSUMER PSYCHOLOGY AND MARKETING (MOD. QUAL. QUANT. RES.) (M-PSI/05)
|
8 |
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|
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PSYCHOLOGY OF DIGITAL MEDIA WITH DEVELOPMENTAL PSYCHOLOGY (M-PSI/05)
|
8 |
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|
|
SOCIAL PSYCH. COMM. GROUPS ORGAN. (MOD. QUAL. QUANT. RES.) (M-PSI/05)
|
8 |
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|
| Course |
CONSUMER PSYCHOLOGY AND MARKETING (MOD. QUAL. QUANT. RES.) (M-PSI/05) |
| credits |
8 |
| Programme |
Download
|
| Course |
PSYCHOLOGY OF DIGITAL MEDIA WITH DEVELOPMENTAL PSYCHOLOGY (M-PSI/05) |
| credits |
8 |
| Programme |
Download
|
| Course |
SOCIAL PSYCH. COMM. GROUPS ORGAN. (MOD. QUAL. QUANT. RES.) (M-PSI/05) |
| credits |
8 |
| Programme |
Download
|
| Course |
credits |
Programme |
|
ENGLISH FOR BUSINESS
|
3 |
Download
|
|
WORKSHOP: SELF BRANDING & JOB POSITIONING
|
2 |
Download
|
All degree-seeking students are required to attend theology teachings aimed at offering a reasoned and critical knowledge of the Christian message.
THEOLOGY - SEMINAR COURSE
|
| Course |
ENGLISH FOR BUSINESS |
| credits |
3 |
| Programme |
Download
|
| Course |
WORKSHOP: SELF BRANDING & JOB POSITIONING |
| credits |
2 |
| Programme |
Download
|
All degree-seeking students are required to attend theology teachings aimed at offering a reasoned and critical knowledge of the Christian message.
THEOLOGY - SEMINAR COURSE
|
2° year
| Course |
credits |
Programme |
|
BRAND COMMUNICATION AND ENTERPRISE COMMUNICATION RULES (IUS/14,SECS-P/08)
|
8 |
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|
|
BRAND CREATIVE STRATEGIES (AUDIOVIS. MOD.BUSINESS COMMUNIC.) (L-ART/06)
|
8 |
Download
|
|
BUSINESS MARKETING (WITH DIGITAL MARKETING PROJECT) (SECS-P/08)
|
8 |
Download
|
|
DIGITAL COMMUNICATION (WITH MODULE OF MEDIA RELATIONS) (SPS/08)
|
8 |
Download
|
| Course |
BRAND COMMUNICATION AND ENTERPRISE COMMUNICATION RULES (IUS/14,SECS-P/08) |
| credits |
8 |
| Programme |
Download
|
| Course |
BRAND CREATIVE STRATEGIES (AUDIOVIS. MOD.BUSINESS COMMUNIC.) (L-ART/06) |
| credits |
8 |
| Programme |
Download
|
| Course |
BUSINESS MARKETING (WITH DIGITAL MARKETING PROJECT) (SECS-P/08) |
| credits |
8 |
| Programme |
Download
|
| Course |
DIGITAL COMMUNICATION (WITH MODULE OF MEDIA RELATIONS) (SPS/08) |
| credits |
8 |
| Programme |
Download
|
| Course |
credits |
Programme |
|
ELECTIVES
|
8 |
|
|
INTERNSHIP
|
10 |
|
|
THESIS
|
10 |
|
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WORKSHOP: THESIS AND DISSERTATION
|
1 |
Download
|
| Course |
ELECTIVES |
| credits |
8 |
| Programme |
|
| Course |
INTERNSHIP |
| credits |
10 |
| Programme |
|
| Course |
THESIS |
| credits |
10 |
| Programme |
|
| Course |
WORKSHOP: THESIS AND DISSERTATION |
| credits |
1 |
| Programme |
Download
|
Without prejudice to the student's right to be chosen any subject (including those already included in their course of study), for the enrichment of the profile's competences, it is suggested the inclusion in the study plan of one of the following subjects :
(credits 8)
| Course |
credits |
Programme |
|
HISTORY, CULTURE AND CIVILIZATION OF MODERN EUROPE
|
6 |
Download
|
|
SEMINAR ON ART EVENTS
|
2 |
Download
|
|
SEMINAR ON CROWDSOURCING AND CROWDFUNDING
|
2 |
Download
|
|
SEMINAR: CINEMA REVIEWS AND FESTIVALS
|
2 |
|
|
WORKSHOP: AUDIOVISUAL MUSIC
|
2 |
|
| Course |
HISTORY, CULTURE AND CIVILIZATION OF MODERN EUROPE |
| credits |
6 |
| Programme |
Download
|
| Course |
SEMINAR ON ART EVENTS |
| credits |
2 |
| Programme |
Download
|
| Course |
SEMINAR ON CROWDSOURCING AND CROWDFUNDING |
| credits |
2 |
| Programme |
Download
|
| Course |
SEMINAR: CINEMA REVIEWS AND FESTIVALS |
| credits |
2 |
| Programme |
|
| Course |
WORKSHOP: AUDIOVISUAL MUSIC |
| credits |
2 |
| Programme |
|
