Business, media and organizational communication

The study plan includes a common first year and a second year structured in 4 paths. In addition to the 4 paths, there is a fifth entirely in English.

In the first year, students acquire skills in the field of business administration, marketing and strategic marketing, languages and management of media content, social and psychological impacts of communication processes in digital environments.

In the second year, students acquire strategic knowledge and advanced skills in the field of business communication and marketing, campaign design and planning, and media content conception and management; and apply this knowledge to cases and projects related to manufacturing companies (Communication and Marketing for Manufacturing Companies), service companies (Communication and Marketing for Service Enterprises); Public and cultural institutions, territories and complex organizations (associations, national and international bodies) (Communication and Marketing for Cultural Enterprises, Territories and Institutions), communication, media and creative enterprises (art, agencies and media centers) (Communication and Marketing for Media and Creative Enterprises). Each path involves the application of what has been learned in the first year in projects developed in partnership with companies in different sectors.

Over the course of the two-year programme, students will acquire the following knowledge and skills:

• knowledge of communication and organizational culture, management dynamics in organizations and characteristics and styles of consumer behaviour;
• knowledge of the fundamental communication and promotion strategies of products and brands, of public and private companies
• advanced knowledge of the various fields of communication and information and their tools and channels, with reference to the media used in the communication of companies, public and non-profit bodies;
• knowledge of marketing and management strategies and tools for companies;
• psychological and sociological knowledge related to the impacts of communication on individuals, groups and societies;
• knowledge of the law and of the main rules and ethical rules of communication processes, in a national and international context;
• strategic skills suitable for the planning and management of internal and external communication flows of companies, also through the use of new information technologies, public bodies and companies and third sector organizations;
• knowledge of creative work techniques and promotion and management of integrated communication plans;
• the ability to design and write content suitable for multi-platform communication;
• methodological skills suitable for the creation of communication products and promotional campaigns of public bodies, companies and non-profit organizations;
• the ability to write, including dramaturgy, and to organize and plan events;
• analytical skills, use of the necessary tools and metrics and evaluate the impacts of communication actions.

All the courses of the study plan combine a first part (institutional) aimed at developing strategic knowledge and knowledge in the different disciplinary areas, with reference to the most advanced approaches, models and tools; and a second part (professionalising) intended to learn the use of the methodologies and tools of business communication and the creation and management of communicative content. The internship activity is an integral part of the training path of the degree programme.

The courses that characterise the paths of the Graduate Programme in Business, Media and Organizational Communication will be activated in relation to students' choices and will take the overall teaching needs into account.

The Graduate Programme offers students the opportunity to build a professional career open to four different paths; it is also possible to structure, for the entire two-year period, a study plan entirely in English. The courses provided for the second year of the programme are as follows:

1. Communication and Marketing for Manufacturing Companies;
2. Communication and Marketing for Service Enterprises;
3. Communication and Marketing for Cultural Enterprises, Territories and Institutions;
4. Communication and Marketing for Media and Creative Enterprises
5. It is also possible to structure, for the entire two-year period, a study plan entirely in English: Communication for Business, Media and Culture (English profile)