An innovative programme for general, interdisciplinary and technical/specialist training needs
- the existence in the labour market of a strong need for professional profiles with marketing and sales management skills , as is well documented by all the research and all the information sources concerning the dynamics of labour supply and demand;
- the increasingly important role that sales management activities and the analysis and management of market policies are taking on in marketing processes;
- the presence at the Università Cattolica of Piacenza of recognised and distinctive research and teaching skills both in the marketing and commercial fields (Faculty of Economics and Law) and in the agri-food sector (Faculty of Agriculture, Food, and Environmental Sciences). To support the teaching activity, the REM Lab Research Centre (Marketing and Retail Research Centre of Università Cattolica) is operational. This Center carries out a wide range of marketing research activities in collaboration with important national and multinational companies operating in our country, aiming to transfer the results of the research into the contents of the teaching courses;
- a continuous and constructive dialogue with the "social partners" and with important Italian and multinational companies from which it emerged that this course of study has an innovative educational value that is consistent with the professional needs expressed by the productive and entrepreneurial world (marketing manager, product manager, sales manager, buyer, category manager, store manager, etc...).