The study plan of the degree programme
The degree programme includes a total of 12 courses, including two chosen by the student, and the study of the English language.
The courses are concentrated in the first three semesters, so that the second semester of the second year can be dedicated to the (curricular and compulsory) internship in the company and to the final examination, which can be in the form of a thesis or an innovative business startup project.
- understand who the entrepreneur is (including his/her typical psychological traits) and how the process of creating a new business takes place, from generating an innovative idea to drafting a comprehensive business plan;
- understand how to effectively design and manage the customer experience through digital media, learning how to use the main tools of digital marketing;
- know the basic principles of corporate finance, identifying the capital needs of entrepreneurial activities, learning about the different means by which this need can be covered, the criteria with which to correctly decide on investments and ensure the financial balance of the company;
- know the actors and dynamics of the digital economy and the main public economic policies for innovation;
- know the principles and rules of law on the use of the Internet and the protection of innovation;
- know and appreciate the different forms of financing (equity and debt) available to innovative startups and the ways in which formal and informal investors decide whether and how to provide them with capital, in the different stages of the company's evolution;
- acquire the basic statistical methodologies and skills to manage company databases;
- know the digital technologies used in the field of digital transformation and digital startups.
- use the typical tools and techniques of project management and organisational design to manage innovation projects in companies;
- understand the rules of corporate law and the most suitable legal solutions to choose the appropriate legal form to give to an innovative startup, design an effective governance suitable for the entry of investor shareholders in the various sides of the company's lifecycle, regulate relations between shareholders in order to ensure the continuity of the company and avoid possible conflict situations;
- understand the effects of the diffusion and use of digital media on social behaviour, both relational and consumer, and to use social media correctly and effectively.
In addition, always in the first semester, students will be able to characterise their study plan by choosing two other courses in a basket, some with a more social/humanistic content, others more technical.
The second semester of the second year, on the other hand, is mainly dedicated to the (compulsory) internship and to the drafting of the dissertation, which can also be in the form of a startup or innovation project.