The degree programme is divided into a common first year where the basic skills of the programme are acquired, in particular those related to linguistic, sociological, mass-media disciplines and humanistic knowledge such as literature, history, art history and classical culture. Starting from the second year, the training process is structured according to two complementary objectives. On the one hand, to integrate common skills, thanks to the contribution of psychosocial, philosophical and economic disciplines; on the other hand, to graft onto this common area specific skills and languages related to different communication professions through the proposal of some recommended profiles. The attention to the professionalizing component, typical of this degree programme, is also present in the workshops and in the internship. 

In addition to the traditional lectures, the teaching methods also include seminars, exercises, workshops and internships. The forms of verification favour the examination in the form of an oral interview or a written test, but may also include specific methods in relation to the characteristics of the supplementary activities specifically provided for in the profiles.

To obtain the undergraduate degree, 180 university credits (ECTS) are required, which are acquired to the extent of about 60 each year with evaluation tests both for the courses and for other supplementary teaching forms. Each exam is awarded a certain number of ECTS, the same for all students, and a grade (expressed in thirtieths) that varies according to the level of preparation. The final mark is one hundred and tenth.