The target audience consists mainly of graduate students in Economics, Management or Psychology.

These profiles are complemented by graduate students in technical disciplines (engineering, for example) and humanities (such as, for example, expert in business languages, international relations, communication sciences). In addition to these profiles, applicants with a different educational background may be admitted to MIMM after being evaluated by the program's Scientific Committee.

Prerequisite for admission to the program is a good knowledge of the English language (minimum B2) and preferably a basic level of the Italian language for foreign students.

The maximum number of candidates admitted to MIMM is set to 30.

Candidates will be selected on the basis of the Curriculum Vitae and will be tested for admission through a motivational interview, verifying also the English language proficiency. Distinctive professional experience in the Master program-related areas (i.e. marketing research, marketing management, brand and communication, country management and internationalization) will be especially considered in the evaluation process.

Students involved in MIMM program will acquire competences and skills suitable for attending marketing management positions in both national or international firms. Thanks to the multidisciplinary approach featuring the program, students might also reach analytical positions (such as positions supporting the decision making process). Industrial and service organizations, marketing research institutes and international organizations both profits and no profit might be suitable context for putting into practice the acquired competences.

Participants will therefore be exposed to the fundamentals needed to launch and direct their career such as:

• Marketing Manager
• Country Manager
• Export Manager
• Product Manager
• Sales Manager
• Brand and Communication Manager
• Digital Marketing Manager
• Area Manager
• Marketing Researcher
• Analyst