The degree programme has been designed to train professionals capable of managing business and organisational processes both from the point of view of human resources and general management, and from the point of view of communication and marketing.
The main career opportunities are:
- the management and direction of companies and other public, private and private-social organisations, with particular regard to the areas of personnel selection and training, development and evaluation of human capital, design and management of innovations, corporate welfare, corporate social responsibility and sustainability, research and design activities in business research offices, public bodies and trade associations;
- the management of corporate communication and marketing in public, private and private-social companies and organisations; the management of the strategic communication of organisations and associations through traditional and new media; the management of public relations services of private companies, organisations and public administrations; research activities at institutes that deal with polls and monitoring of public opinion.