The undergraduate programme in Tourism Management, Sustainability, and Enhancing the Land trains professionals with specific skills in two key areas:
Expert in the management of tourism activities and enhancing the land
Graduates are ready for a wide range of roles within the tourism industry. They can work in the organization of tourism activities, in the design of sustainable services and in the enhancing of the land. Thanks to the training they have received, they are able to manage complex tourism initiatives and develop innovative strategies to improve the attractiveness of destinations. This professional figure is able to collaborate with different entities, including SMEs, large tourism companies and local government institutions, to promote sustainable tourism development.
Expert in international marketing and communication for tourism
Graduates specialising in this field are able to successfully promote tourism globally. They possess advanced skills in designing and implementing effective marketing strategies for tourist destinations, services and products related to the sector. This professional figure is able to conduct in-depth market research, manage external and internal communication and develop targeted advertising campaigns. They also have the ability to work independently or in multicultural teams, collaborating with a wide range of players in the tourism sector to maximise the impact of marketing and communication initiatives.
The programme also offers career opportunities in sectors such as public administration, communication agencies, hospitality businesses, travel agencies and start-ups.