Info for
Prospective Students
Cattolica Students
International Students
Academic Staff
Alumni
Institutions, Companies and Professions
strumenti-icon
ARE YOU AN ENROLLED STUDENT?
YOU ARE A LECTURER OR STAFF MEMBER
IT

Faculty of: ARTS AND PHILOSOPHY; ECONOMICS

Business, media and organizational communication

Milan

Domestic applicants
International applicants
Duration
2 Years
Language
Italian
Degree Classes
LM-19 (Information and publishing systems) - LM-59 (Advertising and communication for the public and private sectors)

Curriculum: Communication and Marketing for Service Enterprises - A.Y. 2024/2025

1° year

Course credits Programme
DIGITAL SKILLS AND SOFT SKILLS (INF/01) 6 Download
Course DIGITAL SKILLS AND SOFT SKILLS (INF/01)
credits 6
Programme Download

One course to be chosen from:

(credits 8)

Course credits Programme
MARKETING MANAGEMENT AND MARKETING PLANNING (SECS-P/08) 8 Download
MARKETING PRINCIPLES (WITH MODULE MARKETING PLAN ) (SECS-P/08) 8 Download
STRATEGIC MARKETING (WITH BUSINESS PLAN MODULE) (SECS-P/08) 8 Download
Course MARKETING MANAGEMENT AND MARKETING PLANNING (SECS-P/08)
credits 8
Programme Download
Course MARKETING PRINCIPLES (WITH MODULE MARKETING PLAN ) (SECS-P/08)
credits 8
Programme Download
Course STRATEGIC MARKETING (WITH BUSINESS PLAN MODULE) (SECS-P/08)
credits 8
Programme Download

One course to be chosen from:

(credits 8)

Course credits Programme
ADVANCED BUSINESS ECONOMICS (MOD. EXCEL BALANCE SHEET APP.) (SECS-P/07) 8 Download
BUSINESS ECONOMICS (MODULE EXCEL BALANCE SHEET APPLICATIONS) (SECS-P/07) 8 Download
GENERAL MANAGEMENT AND PRINCIPLES OF ACCOUNTING (SECS-P/07) 8 Download
Course ADVANCED BUSINESS ECONOMICS (MOD. EXCEL BALANCE SHEET APP.) (SECS-P/07)
credits 8
Programme Download
Course BUSINESS ECONOMICS (MODULE EXCEL BALANCE SHEET APPLICATIONS) (SECS-P/07)
credits 8
Programme Download
Course GENERAL MANAGEMENT AND PRINCIPLES OF ACCOUNTING (SECS-P/07)
credits 8
Programme Download

One course to be chosen from:

(credits 8)

Course credits Programme
COMM. THEORY AND FORMS (MOD. PITCHING AND PUBLIC SPEAKING) (L-LIN/01) 8 Download
DATA SCIENCE FOR COMMUNICATION WITH PITCHING PUBLIC SPEAK. (ING-INF/05) 8 Download
PRAGMATIC OF MEDIA COMM. (MOD. PITCHING AND PUBLIC SPEAKING) (M-FIL/05) 8 Download
Course COMM. THEORY AND FORMS (MOD. PITCHING AND PUBLIC SPEAKING) (L-LIN/01)
credits 8
Programme Download
Course DATA SCIENCE FOR COMMUNICATION WITH PITCHING PUBLIC SPEAK. (ING-INF/05)
credits 8
Programme Download
Course PRAGMATIC OF MEDIA COMM. (MOD. PITCHING AND PUBLIC SPEAKING) (M-FIL/05)
credits 8
Programme Download

One course to be chosen from:

(credits 8)

Course credits Programme
AUDIOVISUAL MEDIA POLICIES NEW CHALLEN. CULTURAL INDUSTRIES (L-ART/06) 8 Download
FORMS GENRES CINEMA AUDIO (MOD. AUDIENCE INT. AUDIENCE DEV.) (L-ART/06) 8 Download
LANGUAGES SCREEN CULTURES (MOD. CROSSMEDIA STORYTELLING) (L-ART/06) 8 Download
Course AUDIOVISUAL MEDIA POLICIES NEW CHALLEN. CULTURAL INDUSTRIES (L-ART/06)
credits 8
Programme Download
Course FORMS GENRES CINEMA AUDIO (MOD. AUDIENCE INT. AUDIENCE DEV.) (L-ART/06)
credits 8
Programme Download
Course LANGUAGES SCREEN CULTURES (MOD. CROSSMEDIA STORYTELLING) (L-ART/06)
credits 8
Programme Download

One course to be chosen from:

(credits 8)

Course credits Programme
DATA COMMUNICATION SOCIETY (TOOL SOCIAL RESEARCH DATA ANALY) (SPS/08) 8 Download
MEDIA AND SOCIAL NETWORKS (MOD. DIGITAL METHODS FOR ANAL.) (SPS/08) 8 Download
SOCIOLOGY AND ANTHROP. OF MEDIA (WITH TEACHING METHODOLOGY) (SPS/08) 8 Download
Course DATA COMMUNICATION SOCIETY (TOOL SOCIAL RESEARCH DATA ANALY) (SPS/08)
credits 8
Programme Download
Course MEDIA AND SOCIAL NETWORKS (MOD. DIGITAL METHODS FOR ANAL.) (SPS/08)
credits 8
Programme Download
Course SOCIOLOGY AND ANTHROP. OF MEDIA (WITH TEACHING METHODOLOGY) (SPS/08)
credits 8
Programme Download

One course to be chosen from:

(credits 8)

Course credits Programme
CONSUMER PSYCHOLOGY AND MARKETING (MOD. QUAL. QUANT. RES.) (M-PSI/05) 8 Download
PSYCHOLOGY OF DIGITAL MEDIA WITH DEVELOPMENTAL PSYCHOLOGY (M-PSI/05) 8 Download
SOCIAL PSYCH. COMM. GROUPS ORGAN. (MOD. QUAL. QUANT. RES.) (M-PSI/05) 8 Download
Course CONSUMER PSYCHOLOGY AND MARKETING (MOD. QUAL. QUANT. RES.) (M-PSI/05)
credits 8
Programme Download
Course PSYCHOLOGY OF DIGITAL MEDIA WITH DEVELOPMENTAL PSYCHOLOGY (M-PSI/05)
credits 8
Programme Download
Course SOCIAL PSYCH. COMM. GROUPS ORGAN. (MOD. QUAL. QUANT. RES.) (M-PSI/05)
credits 8
Programme Download
Course credits Programme
ENGLISH FOR BUSINESS 3 Download
WORKSHOP: SELF BRANDING & JOB POSITIONING 2 Download
All degree-seeking students are required to attend theology teachings aimed at offering a reasoned and critical knowledge of the Christian message.

THEOLOGY - SEMINAR COURSE
Course ENGLISH FOR BUSINESS
credits 3
Programme Download
Course WORKSHOP: SELF BRANDING & JOB POSITIONING
credits 2
Programme Download
All degree-seeking students are required to attend theology teachings aimed at offering a reasoned and critical knowledge of the Christian message.

THEOLOGY - SEMINAR COURSE

2° year

Course credits Programme
BRAND CREATIVE STRATEGIES (AUDIOVIS. MOD.BUSINESS COMMUNIC.) (L-ART/06) 8 Download
CORPORATE COMMUNICATION AND COMMUNICATION LAW (IUS/14,SECS-P/08) 8 Download
DIGITAL COMMUNICATION (MOD. WEB ANALYTICS WEB REPUTATION) (SPS/08) 8 Download
SERVICE MANAGEMENT AND MARKETING (MODULE SERVICE DESIGN) (SECS-P/08) 8 Download
Course BRAND CREATIVE STRATEGIES (AUDIOVIS. MOD.BUSINESS COMMUNIC.) (L-ART/06)
credits 8
Programme Download
Course CORPORATE COMMUNICATION AND COMMUNICATION LAW (IUS/14,SECS-P/08)
credits 8
Programme Download
Course DIGITAL COMMUNICATION (MOD. WEB ANALYTICS WEB REPUTATION) (SPS/08)
credits 8
Programme Download
Course SERVICE MANAGEMENT AND MARKETING (MODULE SERVICE DESIGN) (SECS-P/08)
credits 8
Programme Download
Course credits Programme
ELECTIVES 8
INTERNSHIP 10
THESIS 10
WORKSHOP: THESIS AND DISSERTATION 1 Download
Course ELECTIVES
credits 8
Programme
Course INTERNSHIP
credits 10
Programme
Course THESIS
credits 10
Programme
Course WORKSHOP: THESIS AND DISSERTATION
credits 1
Programme Download

Without prejudice to the student's right to be chosen any subject (including those already included in their course of study), for the enrichment of the profile's competences, it is suggested the inclusion in the study plan of one of the following subjects :

(credits 8)

Course credits Programme
HISTORY, CULTURE AND CIVILIZATION OF MODERN EUROPE 6 Download
SEMINAR ON ART EVENTS 2 Download
SEMINAR ON CROWDSOURCING AND CROWDFUNDING 2 Download
SEMINAR: CINEMA REVIEWS AND FESTIVALS 2
WORKSHOP: AUDIOVISUAL MUSIC 2
Course HISTORY, CULTURE AND CIVILIZATION OF MODERN EUROPE
credits 6
Programme Download
Course SEMINAR ON ART EVENTS
credits 2
Programme Download
Course SEMINAR ON CROWDSOURCING AND CROWDFUNDING
credits 2
Programme Download
Course SEMINAR: CINEMA REVIEWS AND FESTIVALS
credits 2
Programme
Course WORKSHOP: AUDIOVISUAL MUSIC
credits 2
Programme