Psychology for organizations: human resources, marketing, communication

Edoardo Lozza, coordinator of the programme, describes its main features

The graduate degree in Psychology for Organizations: Human Resources, Marketing and Communication has the general objective of providing the theoretical and methodological knowledge and research and intervention skills of applied psychology at the service of work organizations (producers of goods and services, profit and non-profit) with particular reference to three basic areas: human resources management, marketing and organizational communication.
Qualifying objectives of this graduate degree are:

• the deepening of the knowledge of the contents and methods of the basic psychological disciplines, with particular attention to their application in the context of work organizations;
• the development of interdisciplinary knowledge, e.g. in the fields of sociology, philosophy and economics;
• the development of capacities related to the three basic areas mentioned above, namely:
  • the design and management of research-intervention actions applied to human resources management and development processes, including the areas of training, organizational change and social planning;
  • the design and implementation of research and intervention programmes in relation to the main sectors of marketing (goods and services, private and social, profit and non-profit);
  • the design and management of interventions to support organizational and institutional communication both inside and outside the organization.

The degree course aims to promote psychological skills related to:

• actions of demand analysis, design, implementation, evaluation and return of the results of research and interventions for organizations;
• applied research and intervention research methodologies;
• the accompaniment of the psychosocial processes within which organizational life is articulated.

More specifically, the degree course prepares psychological professionals able to operate mainly within the following profiles/areas of expertise: