Curriculum: Marketing Management - A.Y. 2024/2025
1° year
| Course | credits | Programme |
|---|---|---|
| ACCOUNTING AND FINANCIAL REPORTING (SECS-P/07) | 8 | Download |
| BUSINESS ECONOMICS (SECS-P/07) | 7 | Download |
| CORPORATE ORGANIZATION (SECS-P/10) | 5 | Download |
| MARKETING (SECS-P/08) | 10 | Download |
| MATHEMATICS FOR ECONOMICS (SECS-S/06) | 8 | Download |
| MICROECONOMICS (SECS-P/01,SECS-P/02) | 10 | Download |
| PRINCIPLES OF LAW (IUS/01,IUS/09) | 10 | Download |
| Course | ACCOUNTING AND FINANCIAL REPORTING (SECS-P/07) |
|---|---|
| credits | 8 |
| Programme | Download |
| Course | BUSINESS ECONOMICS (SECS-P/07) |
|---|---|
| credits | 7 |
| Programme | Download |
| Course | CORPORATE ORGANIZATION (SECS-P/10) |
|---|---|
| credits | 5 |
| Programme | Download |
| Course | MARKETING (SECS-P/08) |
|---|---|
| credits | 10 |
| Programme | Download |
| Course | MATHEMATICS FOR ECONOMICS (SECS-S/06) |
|---|---|
| credits | 8 |
| Programme | Download |
| Course | MICROECONOMICS (SECS-P/01,SECS-P/02) |
|---|---|
| credits | 10 |
| Programme | Download |
| Course | PRINCIPLES OF LAW (IUS/01,IUS/09) |
|---|---|
| credits | 10 |
| Programme | Download |
(*) Inclusion in the basic B1 or B2 course is determined by a Selda test at the beginning of the lessons
(credits 5)
| Course | credits | Programme |
|---|---|---|
| ENGLISH LANGUAGE (BASIC COURSE) B1 | 5 | |
| ENGLISH LANGUAGE (BASIC COURSE) B2 | 5 | |
|
All degree-seeking students are required to attend theology teachings aimed at offering a reasoned and critical knowledge of the Christian message.
THEOLOGY I |
||
| Course | ENGLISH LANGUAGE (BASIC COURSE) B1 |
|---|---|
| credits | 5 |
| Programme |
| Course | ENGLISH LANGUAGE (BASIC COURSE) B2 |
|---|---|
| credits | 5 |
| Programme |
|
All degree-seeking students are required to attend theology teachings aimed at offering a reasoned and critical knowledge of the Christian message.
THEOLOGY I |
2° year
| Course | credits | Programme |
|---|---|---|
| CAPITAL BUDGETING (SECS-P/09) | 5 | Download |
| ELEMENTS OF BUSINESS AND TAX LAW (IUS/04,IUS/12) | 10 | Download |
| FINANCIAL STATEMENT ANALYSIS AND PLANNING & CONTROL (SECS-P/07) | 10 | Download |
| INFORMATION SYSTEMS (ING-INF/05) | 5 | Download |
| INTERNATIONAL MARKETING (SECS-P/08) | 10 | Download |
| MACROECONOMICS (SECS-P/01) | 9 | Download |
| STATISTICS (COURSE C) (SECS-S/01) | 8 | Download |
| Course | CAPITAL BUDGETING (SECS-P/09) |
|---|---|
| credits | 5 |
| Programme | Download |
| Course | ELEMENTS OF BUSINESS AND TAX LAW (IUS/04,IUS/12) |
|---|---|
| credits | 10 |
| Programme | Download |
| Course | FINANCIAL STATEMENT ANALYSIS AND PLANNING & CONTROL (SECS-P/07) |
|---|---|
| credits | 10 |
| Programme | Download |
| Course | INFORMATION SYSTEMS (ING-INF/05) |
|---|---|
| credits | 5 |
| Programme | Download |
| Course | INTERNATIONAL MARKETING (SECS-P/08) |
|---|---|
| credits | 10 |
| Programme | Download |
| Course | MACROECONOMICS (SECS-P/01) |
|---|---|
| credits | 9 |
| Programme | Download |
| Course | STATISTICS (COURSE C) (SECS-S/01) |
|---|---|
| credits | 8 |
| Programme | Download |
| Course | credits | Programme |
|---|---|---|
| ENGLISH LANGUAGE (BUSINESS ENGLISH) | 3 | |
|
All degree-seeking students are required to attend theology teachings aimed at offering a reasoned and critical knowledge of the Christian message.
THEOLOGY II |
||
| Course | ENGLISH LANGUAGE (BUSINESS ENGLISH) |
|---|---|
| credits | 3 |
| Programme |
|
All degree-seeking students are required to attend theology teachings aimed at offering a reasoned and critical knowledge of the Christian message.
THEOLOGY II |
3° year
| Course | credits | Programme |
|---|---|---|
| BANKING AND PUBLIC MANAGEMENT (SECS-P/07,SECS-P/11) | 10 | Download |
| BUSINESS STRATEGY (SECS-P/07) | 5 | Download |
| DIGITAL MARKETING (SECS-P/08) | 5 | Download |
| LABOUR LAW (IUS/07) | 5 | Download |
| PLACE MARKETING (SECS-P/02) | 10 | Download |
| Course | BANKING AND PUBLIC MANAGEMENT (SECS-P/07,SECS-P/11) |
|---|---|
| credits | 10 |
| Programme | Download |
| Course | BUSINESS STRATEGY (SECS-P/07) |
|---|---|
| credits | 5 |
| Programme | Download |
| Course | DIGITAL MARKETING (SECS-P/08) |
|---|---|
| credits | 5 |
| Programme | Download |
| Course | LABOUR LAW (IUS/07) |
|---|---|
| credits | 5 |
| Programme | Download |
| Course | PLACE MARKETING (SECS-P/02) |
|---|---|
| credits | 10 |
| Programme | Download |
| Course | credits | Programme |
|---|---|---|
| ELECTIVES | 15 | |
| FINAL EXAMINATION/DISSERTATION | 5 |
| Course | ELECTIVES |
|---|---|
| credits | 15 |
| Programme |
| Course | FINAL EXAMINATION/DISSERTATION |
|---|---|
| credits | 5 |
| Programme |
Second foreign language to be chosen from: French Language (B1); Spanish Language (B1); German Language (B1)
(credits 2)
| Course | credits | Programme |
|---|---|---|
| FRENCH LANGUAGE (B1) | 2 | |
| GERMAN LANGUAGE (B1) | 2 | |
| SPANISH LANGUAGE (B1) | 2 | |
|
All degree-seeking students are required to attend theology teachings aimed at offering a reasoned and critical knowledge of the Christian message.
THEOLOGY III |
||
| Course | FRENCH LANGUAGE (B1) |
|---|---|
| credits | 2 |
| Programme |
| Course | GERMAN LANGUAGE (B1) |
|---|---|
| credits | 2 |
| Programme |
| Course | SPANISH LANGUAGE (B1) |
|---|---|
| credits | 2 |
| Programme |
|
All degree-seeking students are required to attend theology teachings aimed at offering a reasoned and critical knowledge of the Christian message.
THEOLOGY III |
Notes to the Study Plan
Following the agreement signed with the Order of Chartered Accountants and Accounting Experts of Piacenza and Cremona – valid throughout the country – students enrolled in this profile can carry out the professional internship, lasting 6 months with registration in the Register of Chartered Accountants and Accounting Experts – sect. B.
The professional internship will replace 6 months of practice.
5 ECTS will be awarded to the professional internship.
Aspiring accountants can carry out a professional internship period of 6 months and 200 hours - with registration in the register of trainees.
The professional internship must be included in the study plan (code EAC373).
5 credits will be awarded to the professional internship.
- Financing Choices (SECS-P/09) (Capital budgeting is propaedeutic) - 5 ECTS
- Labour Economics (SECS-P/02) - 5 ECTS
- International Monetary Economics (SECS-P/02) - 5 ECTS
- Law of Banks and Financial Intermediaries (IUS/04) - 5 ECTS
- Logistics and Supply Chain Management (SECS-P/08) - 5 ECTS
- Institutions of Economic Policy (SECS-P/02) - 5 ECTS
- Applied Economics (SECS-P/02) - 5 ECTS
- Digital Marketing (SECS-P/08) - 5 ECTS
- Introduction to Dynamic Models for Economics (SECS-S/06) (borrowed from Management for Sustainability) - 5 ECTS