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IT

Faculty of: ECONOMICS AND LAW

Business administration

Piacenza

Domestic applicants
International Applicants
Duration
3 Years
Language
Italian
Degree Classes
L-18 (Business administration)

Curriculum: Marketing Management - A.Y. 2024/2025

1° year

Course credits Programme
ACCOUNTING AND FINANCIAL REPORTING (SECS-P/07) 8 Download
BUSINESS ECONOMICS (SECS-P/07) 7 Download
CORPORATE ORGANIZATION (SECS-P/10) 5 Download
MARKETING (SECS-P/08) 10 Download
MATHEMATICS FOR ECONOMICS (SECS-S/06) 8 Download
MICROECONOMICS (SECS-P/01,SECS-P/02) 10 Download
PRINCIPLES OF LAW (IUS/01,IUS/09) 10 Download
Course ACCOUNTING AND FINANCIAL REPORTING (SECS-P/07)
credits 8
Programme Download
Course BUSINESS ECONOMICS (SECS-P/07)
credits 7
Programme Download
Course CORPORATE ORGANIZATION (SECS-P/10)
credits 5
Programme Download
Course MARKETING (SECS-P/08)
credits 10
Programme Download
Course MATHEMATICS FOR ECONOMICS (SECS-S/06)
credits 8
Programme Download
Course MICROECONOMICS (SECS-P/01,SECS-P/02)
credits 10
Programme Download
Course PRINCIPLES OF LAW (IUS/01,IUS/09)
credits 10
Programme Download

(*) Inclusion in the basic B1 or B2 course is determined by a Selda test at the beginning of the lessons

(credits 5)

Course credits Programme
ENGLISH LANGUAGE (BASIC COURSE) B1 5
ENGLISH LANGUAGE (BASIC COURSE) B2 5
All degree-seeking students are required to attend theology teachings aimed at offering a reasoned and critical knowledge of the Christian message.

THEOLOGY I
Course ENGLISH LANGUAGE (BASIC COURSE) B1
credits 5
Programme
Course ENGLISH LANGUAGE (BASIC COURSE) B2
credits 5
Programme
All degree-seeking students are required to attend theology teachings aimed at offering a reasoned and critical knowledge of the Christian message.

THEOLOGY I

2° year

Course credits Programme
CAPITAL BUDGETING (SECS-P/09) 5 Download
ELEMENTS OF BUSINESS AND TAX LAW (IUS/04,IUS/12) 10 Download
FINANCIAL STATEMENT ANALYSIS AND PLANNING & CONTROL (SECS-P/07) 10 Download
INFORMATION SYSTEMS (ING-INF/05) 5 Download
INTERNATIONAL MARKETING (SECS-P/08) 10 Download
MACROECONOMICS (SECS-P/01) 9 Download
STATISTICS (COURSE C) (SECS-S/01) 8 Download
Course CAPITAL BUDGETING (SECS-P/09)
credits 5
Programme Download
Course ELEMENTS OF BUSINESS AND TAX LAW (IUS/04,IUS/12)
credits 10
Programme Download
Course FINANCIAL STATEMENT ANALYSIS AND PLANNING & CONTROL (SECS-P/07)
credits 10
Programme Download
Course INFORMATION SYSTEMS (ING-INF/05)
credits 5
Programme Download
Course INTERNATIONAL MARKETING (SECS-P/08)
credits 10
Programme Download
Course MACROECONOMICS (SECS-P/01)
credits 9
Programme Download
Course STATISTICS (COURSE C) (SECS-S/01)
credits 8
Programme Download
Course credits Programme
ENGLISH LANGUAGE (BUSINESS ENGLISH) 3
All degree-seeking students are required to attend theology teachings aimed at offering a reasoned and critical knowledge of the Christian message.

THEOLOGY II
Course ENGLISH LANGUAGE (BUSINESS ENGLISH)
credits 3
Programme
All degree-seeking students are required to attend theology teachings aimed at offering a reasoned and critical knowledge of the Christian message.

THEOLOGY II

3° year

Course credits Programme
BANKING AND PUBLIC MANAGEMENT (SECS-P/07,SECS-P/11) 10 Download
BUSINESS STRATEGY (SECS-P/07) 5 Download
DIGITAL MARKETING (SECS-P/08) 5 Download
LABOUR LAW (IUS/07) 5 Download
PLACE MARKETING (SECS-P/02) 10 Download
Course BANKING AND PUBLIC MANAGEMENT (SECS-P/07,SECS-P/11)
credits 10
Programme Download
Course BUSINESS STRATEGY (SECS-P/07)
credits 5
Programme Download
Course DIGITAL MARKETING (SECS-P/08)
credits 5
Programme Download
Course LABOUR LAW (IUS/07)
credits 5
Programme Download
Course PLACE MARKETING (SECS-P/02)
credits 10
Programme Download
Course credits Programme
ELECTIVES 15
FINAL EXAMINATION/DISSERTATION 5
Course ELECTIVES
credits 15
Programme
Course FINAL EXAMINATION/DISSERTATION
credits 5
Programme

Second foreign language to be chosen from: French Language (B1); Spanish Language (B1); German Language (B1)

(credits 2)

Course credits Programme
FRENCH LANGUAGE (B1) 2
GERMAN LANGUAGE (B1) 2
SPANISH LANGUAGE (B1) 2
All degree-seeking students are required to attend theology teachings aimed at offering a reasoned and critical knowledge of the Christian message.

THEOLOGY III
Course FRENCH LANGUAGE (B1)
credits 2
Programme
Course GERMAN LANGUAGE (B1)
credits 2
Programme
Course SPANISH LANGUAGE (B1)
credits 2
Programme
All degree-seeking students are required to attend theology teachings aimed at offering a reasoned and critical knowledge of the Christian message.

THEOLOGY III

Notes to the Study Plan

  • Labour Law (IUS/07) - 5 ECTS
  • Applied Economics (SECS-P/02) - 5 ECTS
  • Labour Economics (SECS-P/02) - 5 ECTS
  • Economics and Industrial Policy (SECS-P/02) - 5 ECTS
  • Corporate Social Responsibility (SECS-P/07) - 5 ECTS
  • Management of Public Administration (SECS-P/07) - 5 ECTS
  • Logistics and Supply Chain Management (SECS-P/08) - 5 ECTS
  • Business Auditing (SECS-P/07) - 5 ECTS
  • Economic Sociology (SPS/09) - 5 ECTS
  • Territorial Marketing (SECS-P/02) - 5 ECTS
  • Digital Marketing (SECS-P/08) - 5 ECTS
  • Introduction to Dynamic Models for Economics (SECS-S/06) (borrowed from Management for Sustainability) - 5 ECTS