Food marketing and sales management

The graduate programme in Food Marketing and Sales Management aims to meet this need by developing adequate entrepreneurial and managerial skills related to:

• the analysis of purchasing and consumption patterns in order to fully understand the processes of formation of situations of loyalty to brands and loyalty to points of sale;
• strategies for planning, managing and protecting brand policies;
• the evaluation of the configuration of the processes for the selection of the sales channels of the company's products;
• the design of product/channel/customer business plans with the relative definition of the marketing investment mix ;
• building and managing marketing and sales organisations ;
• measuring the effectiveness of the various communication media and promotional and advertising policies;
• how the prices of products/brands/points of sale are formed;
• the functioning of agricultural and food markets;
• European economic policies in the field of food markets;
• the principles of food education and quality economics;
• the implementation of merchandising, shopper marketing and experiential marketing policies;
• the management of negotiation and contractual relations  in supply relationships between producers and distributors;
• the processes of formalization and management of commercial relations in international markets.

To train the above-mentioned skills, the graduate programme in Food Marketing and Sales Management will follow a didactic path based on a strong integration between managerial theory and practice.